Grand Marnier

Objective: Acquire new Facebook fans in San Francisco through paid advertising.

Strategy: Identify Facebook users who are likely to try new liquors and cocktails.

Employed a multivariate testing strategy with more than 1,500 adverts.

Optimize campaign by KPI’s to understand which adverts perform best.

Results: Lowered cost-per-like by 93%, from $67.30 to $4.50.