Many marketers who are new to Twitter don’t realize that there are several different types of Tweets, all of which work differently within the ecosystem. It’s actually pretty complex and nuanced so I decided to write a post that people can share and reference back to. This is written from a brand/business perspective but should [...]

It looks like General Motors is back at the table with Facebook to talk about resuming advertising. Frankly, I can’t say I’m too surprised. Something just didn’t add up when they pulled their Facebook Ads budget in the week leading up to the FB IPO. GM had announced that their decision was due to paid [...]

Ever since the Facebook Marketing Conference at the end of February we have been hearing about Facebook’s plans to allow marketers the ability to ensure more of your page’s fans are seeing your posts. This originally launched as a product called “Reach Generator” which was a premium product reserved for large brands and clients to [...]