Many marketers who are new to Twitter don’t realize that there are several different types of Tweets, all of which work differently within the ecosystem. It’s actually pretty complex and nuanced so I decided to write a post that people can share and reference back to. This is written from a brand/business perspective but should [...]

It looks like General Motors is back at the table with Facebook to talk about resuming advertising. Frankly, I can’t say I’m too surprised. Something just didn’t add up when they pulled their Facebook Ads budget in the week leading up to the FB IPO. GM had announced that their decision was due to paid [...]

Ever since the Facebook Marketing Conference at the end of February we have been hearing about Facebook’s plans to allow marketers the ability to ensure more of your page’s fans are seeing your posts. This originally launched as a product called “Reach Generator” which was a premium product reserved for large brands and clients to [...]

More exciting news in the Social Media Enterprise Software space today! Salesforce has acquired Buddy Media for more than $800 million just one week after Oracle purchased Vitrue for $300 million. By no means are these trivial or small acquisitions. Of course, these companies have real revenue streams (unlike the Instagram buyout that we saw [...]

2011 was a banner year for social media marketing. It was the year we saw major brands take the leap in creating a presence on Facebook and Twitter. At the beginning of the year it was still unusual to see major brands pointing to their Facebook/Twitter URL at the end of a TV ad, on their packaging or on a billboard. Now it is almost the norm. This growth in brand presence on social media came about a year after the meteoric growth of consumers on social media. Companies realized that more than 700 million users were active on Facebook (more than 1 in every 10 people on Earth) and this lead to the words “social media” being on the mind of CMOs all over the globe. That being said, there are a lot of changes in store for social media marketing in 2012.